Though the Olympic Games came to a close Friday, for some brand sponsors the real party doesn’t get started until the end of the month, when the Paralympic Games commence. Digiday spoke with three advertisers that favor the Paralympics as a means of reaching considerable TV audiences, burnishing their purpose marketing credentials and maximizing B2B … Read more
Mother won the brand’s Clothing business last October.
At this year’s Cannes Lions festival, attendees noted audiences at gender talks were mostly female.
‘The Black Boot’ award was created by Leith.
The managing director, EMEA, role at NP Digital will be based in Dublin.
The ice cream giant has teamed up with ‘Emily in Paris’ for a worldwide campaign, introducing limited-edition flavours and interactive experiences across 41 markets.
This story was published on Digiday’s sister site, Modern Retail. Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead. In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a … Read more
Grace Francis, Jamie Mancini and Katy Collins have launched indie creative shop Wonderful Things, the trio exclusively shared with Campaign US. The agency will focus on building physical and digital brand experiences. Visitors can engage with emerging technologies at physical pop-ups, while digital worlds will seek to emulate real-world spaces — similar to the Iran Prison … Read more
Sixteen out of 99 agencies surveyed by Campaign changed their hybrid working policies to include more office days.